Fasm Creative - A fresh mural with a fresh cup in mind


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I love coffee. My favorite is usually a Guatemala bean with chocolaty notes(a subtle natural flavor). My favorite locally roasted bean is Nox by Volente which is part of the Modesto Gospel Mission. Its actually from Chiapas, Mexico which is on the north border of Guatemala.


When the guys at Volente asked for a mural on the front of their roasting spot I was thrilled! I came up with a way of making it a mural vs just branding(which is what they originally asked for). I love brand building and understanding brand power but I’ve learned that murals feel more like a heart-felt song where branding or ad type paintings come off more like a commercial on the radio. Something people try and tune out from. Obviously there are places for signage and branding but I see people stop and absorb public murals and take photos. Logos and ads… Not so much.

I know Volente cares about coffee from farm to cup. I thought it would be cool to represent the farmers as well as educate a bit on how coffee grows.

I’ve been invited to paint at a mural festival in July in Shaunavon, Saskatchewan. I’d love to find more mural gigs near there or along the way, as I’ll be driving. Let me know if you think of anything.

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Does your business look as cool as it really is? Reach out to me at 209-502-0645 or av@fasm.net. You can also forward this email to someone who might be interested in a mural.

One of the best places to see tons of my murals is at https://www.flickr.com/photos/fasm/

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DoMo Walls is just around the corner. The festival is in downtown Modesto, CA and will begin on Sept 30. This year the walls being painted will be in the north-east section of downtown. I can’t wait for vibrancy and energy that’s about to hit Modesto! Murals will be completed by Oct 4 I’m time for the last DoMo Night Market. Here's a map of current murals we've added to Modesto... Side Note: If you have a young artist in your life or sphere of influence, please bring them down to whiteness...

There’s a very cool spot for teens to hang out in Swift Current, Saskatchewan called The Center. There’s a lot of fun stuff to do, but they needed some cool art. So myself and two friends went and added some fun visuals to the walls. I painted a full body tiger leaping this time as well as a Prairie Lily, aka tiger lily, which is the Saskatchewan flower. My friend Jeff also arranged and assisted me with a rooftop mural of a baby moose on North Railway Ave in Medicine Hat, Alberta. I’ve...

I just finished a huge tiger mural in Shaunavon Saskatchewan for South West Mural Fest. This is Year 1 for this Fest and an obvious success right out the gate. Both the experienced muralist and less experienced did amazing murals and the community is all compliments and appreciation. My new friend Andrew did a great job curating and we’ve been sharing notes and ideas the whole time about how to run a great festival. For me, the easiest way to say it is… Nurture the community to become fans of...